In digital space, journalists are proving to be a powerful force in creating, nurturing and engaging communities. No longer serving only geographic zones, they confront the fragmentation of audience and the need to attract and retain “eyeballs.” Their efforts to embrace and interact with communities are fueled by an instinct to survive. Habits and hobbies, interests and values, political leanings, and sports allegiances are the grist of community formation. Discover the various roles journalists are assuming and how the links we share bind us.