Addressing an audience at the Nieman Foundation on May 11, Richard Gingras, the head of news products for Google, discussed the need for constant innovation in journalism. Changes in the news industry aren’t temporary problems that will be fixed and go away, he stressed. Rather, the field will remain in constant flux as disruptive technology dominates and those who wish to thrive must learn how to adapt. Gingras mentioned a number of ways newspapers and journalists can draw attention to their work online and build audience, from spending less time on home page design to regularly updating story pages to keep them relevant over time. He also discussed the need for greater transparency, new reporters’ tools and collaboration with the trusted crowd.