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Social Media

“We realized that this story would be of great interest to her college-aged peers in particular, most of whom don’t read the daily newspaper. So we had to find different ways of reporting and bringing the story to them. With that in mind, over time we set up a Facebook group, a Twitter account, a YouTube channel, and a project page on our Web site that is dedicated to the Hoffman case.”
– Julia Luscher Thompson, digital communities editor for the Tallahassee Democrat and Tallahassee.com, talking about coverage of Rachel Hoffman’s murder.

They know how to tweet, hang out with friends on Facebook, and find out what’s playing on YouTube. Connecting social media to journalism remains the puzzle. These articles, below, will help, but also turn to Nieman Reports Fall 2009 issue, “Let's Talk: Journalism and Social Media,” for other perspectives and insight.