Winter 2003

Can Newspapers Reach the Young?

Newspaper reading isn’t a daily habit for most young people. Instead they catch headlines on Web sites, share opinions on Weblogs, and see breaking news alerts along TV scroll bars. Nor do they think they should pay for news reporting. “Deliver the newspaper to me free, and I’ll take a look,” typical young readers tell focus groups as news organizations look for ways to unlock the mysteries of how to connect with these reluctant consumers. – Melissa Ludtke, Editor

Young Readers
Introduction
By Melissa Ludtke, Editor
When Teens Own a Part of the Newspaper
By featuring teen voices and experiences, a newspaper gives younger readers a place to call their own.
By Lisa Scheid
Conventional Views a Teen Section Editor Must Break
By Lisa Scheid
Seeing the Holocaust Through a Child’s Eyes
By Kayla Conklin
Approaching the End of the ‘Monomedia’ Era
Why do young people insist in not understanding what we, the press, do for them?
By Thomaz Souto Corrêa
Are We Reaching Da Youth?
Young adults’ ‘rejection of “the news” might be a reaction to big journalism’s rejection of them.’
By Danny Schechter
Solving Some Mysteries About the Habits of the Young
The keys to turning young adults into newsreaders are out there.
By John K. Hartman
Lessons Worth Learning About Young Readers
Young people will read newspapers and creative minds are figuring out how to reach them.
By Tom Curley
The Washington Post Reaches Out to Young Readers
‘Put the journalism first, put the readers first, put the reporters first. And start to move.’
An interview with Steve Coll
Retaining the Core While Reaching Out to the Young
What is needed is a talented young staff, fresh ideas, and a solid business plan.
By Henry B. Haitz III
How a Newspaper Becomes ‘H.I.P.’
To attract younger readers, a newspaper needs to be ‘human, interactive and personal.’
By Colleen Pohlig
Drawing Young Urban Commuters to a New Tabloid
‘Even the name had to say, “Look at me. I’m not like the other papers.”’
By Joe Knowles
Meshing Young Ideas With Older Sensibilities
At the Orlando Sentinel, reaching a younger audience is happening without alienating their older one.
By Elaine Kramer
Connecting What Is Learned With What Is Done
At Gannett, different strategies aim at the same goal of attracting younger readers.
By Jennifer Carroll
Targeting Young Women as Newspaper Readers
The Arizona Republic uses a magazine-style tabloid focused on fashion to bring younger women to the paper.
By Nicole Carroll
Writing Stories to Reach Young Adults
‘I put more of myself in stories by integrating my experiences and my thoughts and preferences in what I write.’
By Leslie Koren
Excerpts From Leslie Koren’s Stories
By Leslie Koren
Practicing Journalism in Elementary Classrooms (6 comments)
‘Could eight-, nine- and 10-year-olds, who had trouble sitting still for more than 10 minutes at a time, develop the skills to become reporters?’
By Leah Kohlenberg
Opening Up to Kids
Working to close the generation and credibility gap, post-Jayson Blair.
By Shawn Moynihan
L.A. Youth Partners With the Los Angeles Times
Its experiences offer valuable guidance for attracting younger readers.
By Donna C. Myrow
Mixing Young and Old to Create a New Approach
Youth Radio succeeds by ‘balancing young producers’ insights and new ideas about content with the professionalism and knowledge of their adult counterparts.’
By Ellin O’Leary
Why I Don’t Like Mainstream News (1 comment)
Young people find a lot not to like about the way news is often presented.
By Youth Radio's student journalists
International Journalism
Introduction
By Melissa Ludtke, Editor
Lessons From SARS Coverage
Arguably, this coverage changed both the government and media in China.
By Sun Yu
Pressures for Media Reform in Korea
There are loud calls for changes in the way the press and government interact.
By Kwangchool Lee
Curator’s Corner
The New Knight Center at Walter Lippmann House
‘To the Niemans, there is no stationary state.’
By Bob Giles
Journalist’s Trade: Reporting California’s Recall Election
Introduction
By Melissa Ludtke, Editor
The Campaigning of Political Reporters
This is ‘an era in which the reporter has become more important than readers or voters.’
By Mark Simon
The Anger Journalists Never Fully Understood
We must figure out ‘how to reach growing numbers of disillusioned citizens without pandering to them or jettisoning our core values.’
By Jim Bettinger
Campaign Coverage Without the Candidates
A Sacramento Bee reporter and photographer discover the anger of California’s voters.
By Marjie Lundstrom
Celebrity Transforms Political Coverage
The Schwarzenegger campaign capitalized ‘on his celebrity to make ordinary journalism so marginally relevant to the outcome ….’
By Dan Walters
Scuttlebutt and Speculation Fill a Political Weblog
A newspaper columnist’s blog becomes a must-read on the campaign trail.
By Daniel Weintraub
Lights, Camera, Recall
Television news coverage could not get past a candidate’s star power.
By Cecilia Alvear and George Lewis
Tracking Money in the California Recall Election
‘Newspapers miss a major element of campaign coverage if they give short shrift to campaign money.’
By Dan Morain
Covering the Recall for a Spanish-Speaking Audience
The political editor of La Opinión found herself being interviewed by a lot of other reporters.
By Pilar Marrero
Wondering What a Political Story Is
In this celebrity-driven election, a journalist questions her judgment about what should be reported.
By Ellen Ciurczak
Words & Reflections: War and Terror
Introduction
By Melissa Ludtke, Editor
Dissent: Public Opinion, Media Reaction
Though dissent is a constitutionally protected right, to engage in it—sometimes even to report on it—is to risk having one’s patriotism questioned.
By Marvin Kalb
The Press and Coverage of Dissent
Excerpt from a book edited by Stephen Hess and Marvin Kalb
How and Why Leaking of Secrets Happen
Journalists and senior intelligence officials are talking about ‘protecting government secrets without infringing on the right to report on the government.’
Excerpts from a book chapter by Jack Nelson
Reporting From Baghdad During the War
NPR correspondent Anne Garrels describes what she observed and thought while reporting from Iraq.
Excerpts from a book by Anne Garrels
An Oral History Tells Stories Seldom Heard During the War
In ‘Embedded,’ war correspondents speak frankly about their experiences in Iraq.
By Bill Katovsky
Reporting in Closed Societies
‘Every lie tells you a truth. If you just leave your eyes and ears open, it’s extremely revealing.’
Excerpts from an interview with John Burns
Patriotism and Journalism
Edward R. Murrow said, ‘The terror is right here in this room.’
Excerpts from a book by Danny Schechter
‘Baghdad Blues: A War Diary’
A photojournalist documents daily life during war.
By David Turnley
A Documentary Examines Cable News War Coverage
Was objectivity a casualty?
By Margie Reedy
Reporting From the Battlefield
‘… the unwritten last paragraph, the untaken last photo frame, is the true memorial of the war correspondent.’
Excerpts from a book by Harold Evans
When Journalists Report in Dangerous Places
An updated version of a journalist’s security handbook offers background and advice.
Excerpts from a book by the Committee to Protect Journalists
Nieman Notes
The Watchdog Journalism Project Moves to the Web
‘We want to cajole, encourage, prod, stroke and, in the end, help create a sense of urgency and obligation to higher reporting standards.’
By Barry Sussman
Exploring the Alaskan National Wildlife Refuge
By boat and backpack, three journalists wander through this vast, treeless tundra.
By Richard Read